5 Reasons your business should start a blog

Does your business have a blog? If not, then it might be time to consider adding one. Not only does it increase the number of pages on your website (hello Google!), but there are loads of other benefits if you can put in a bit of time:

Blogging provides your customer with additional value

Not only can your customers enjoy your excellent product/ customer support/ service, but they can also read insightful, informative and engaging content for FREE.

Blogs have been rated the 5th most trusted source for accurate information online

Blogging is a great way to add value to your business. That ‘How to’ post or ‘Top 10’ list can be referred to time and time again and has the potential to get shared around.  It also puts you up there as a leader in your industry.

People love a good story

Something we discovered after posting our behind the scenes posts, ‘Life’s a beach when you’re an entrepreneur‘ and ‘Naming your startup? How we landed on Tap’, is that people love a good story!

Other startups and small businesses may have walked the road you’re now walking, or might be still yet to walk it, so it’s good to share your experiences. Sharing stories that are relatable makes your company feel close and human, rather than distant and hidden behind a screen.

A company blog can be used as an extension of your brand, where you can showcase your personality and share some behind-the-scenes insight.

Blogging increases your reach

Providing insightful industry content for your blog that is likely to get shared will help to increase your reach. Re-tweets, shares and likes of your content on social media get your profile shared with a brand new audience, meaning that there are more people likely to find and buy into your product or service.

Companies who blog receive 97% more links to their website

Your blog is working for you even when you are not

It’s estimated that by 2020, customers will manage 85% of their business relationships without talking to a human.

That potential customer landing on your website who wants to find out who you are, what you do and if they can trust you can visit your blog, see what you’ve shared (and how recently!) to help them decide whether they want in! Remember… blogs are seen as the 5th most trustworthy source of information!

A blog works for you 24/7 to build rapport with customers, whether you’re awake or asleep to turn traffic into leads.

A blog is a great outlet for your creativity

A blog is your opportunity to show some creative flair. Share your favourite designers from Instagram, stories from your startup, or industry news told from a new perspective. Whatever you share, make sure it’s authentic to who you are as a company.

Your blog needs to sound like you to feel authentic. Authenticity through blogging lets your customers feel like they are getting to know you, which consequently means that they start to trust you. This is particularly true of the millennial generation;

“Millenials value authenticity and transparency; they crave authentic messages, authentic brand and authentic interactions” Huffington Post.

So you’re convinced? Here are a few blogging tips to leave you with as you embark on your business blogging:

• Be authentic
• Tell a good story
• Write with your audience in mind
• Get creative
• and finally…. Remember quality over quantity. Clear, concise, compelling; less is often more in the blogging world.

Keep an eye out on the Tap blog for further insight and inspiration into the business world! Let us know your blogging tips in the comments below.